Counseling is provided to eradicate the historic cultural confusion of disrespect for the female gender. It is imperative to educate and provide counseling to individuals and families. GenderSave counselors go into the community and invite expectant mothers to the Center for free medical care and assistance. At the Center the counselors will work with families to help improve the life of the mother, baby, and entire family unit. In the community counselors will work to protect and rescue girls who are likely to be sold into sex trafficking.